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2020 Update from Arla Chandler

A Smart Digital Message from Your Advertising Team Dear Valued Clients,   We hope this message finds you well. Since the Pandemic social media use is up 78%.  We have noticed Algorithm changes on Facebook; however, they do not come out and tell you what they changed. We rely on our analytical abilities and adjust… Read More »

2019 Facebook Marketing Wrap Up and What’s Next

I am entering my 15th year of marketing on the Facebook platform. My business has evolved from creating text-only posts to text and photos to videos to less than 15-second videos, and the ever-changing dynamic of ADS! Facebook is a platform to help your brand promote and share what value it can add to a… Read More »

Overcoming Hurdles of Social Media Management

by Arla Chandler BSN, MBA While I have managed social media for over 6 years in my personal business, recently within the last 8 months I started managing social media for several other businesses. It becomes apparent to business owners that they need some form of social media consistency but really do not have the… Read More »

Know the Smart Basics of Social Media Management

Have you considered what value you place on your industries average for time spent on social media management?¬† Do you have an extra staff member “managing” your social presence often without a posting plan and “shooting from the hip”? Smart Innovations can develop organizational objectives for social campaigns. We can assist to create a posting… Read More »