Blog

Developing a Marketing Strategy

It all starts with strategic development… Smart Innovations is a digital marketing agency prepared to assist you in creating an online marketing strategy to improve the digital presence of your business. Many businesses consider a web design as the only piece of digital advertising that is needed in a marketing plan. Having a website that… Read More »

Overcoming Hurdles of Social Media Management

by Arla Chandler BSN, MBA While I have managed social media for over 6 years in my personal business, recently within the last 8 months I started managing social media for several other businesses. It becomes apparent to business owners that they need some form of social media consistency but really do not have the… Read More »

Smart Innovations Knows Website Analytics

At Smart Innovations we believe your website design should be frequently analyzed and tweaked to catch the eye of your targeted audience.  As part of our regular hosting and maintenance packages, we provide site analytics to assist in promoting your social media marketing presence.  Below is a sample when our website was just 7 days… Read More »

Know the Smart Basics of Social Media Management

Have you considered what value you place on your industries average for time spent on social media management?  Do you have an extra staff member “managing” your social presence often without a posting plan and “shooting from the hip”? Smart Innovations can develop organizational objectives for social campaigns. We can assist to create a posting… Read More »

How Often to Send an Email

One of the most important ways to get customers opening your email information is to ensure they want to receive it in the first place. Collecting email information should be transparent so let them know in advance how often they can expect to hear from you. Next, be sure to use a program such as… Read More »

9 Tips For Your 2018 Social Media Strategy

  Draft a simple social media strategy with measurable realistic goals, understand the demographics of your social media platforms, talk with your audience by starting a conversation, share inspiring, engaging content that remains true to your brand, be sure to reply to any comments left on your posts, even a simple @arla91 glad you liked… Read More »

2018 Changes in Facebook Interaction

Welcome to the year of the Facebook chat room. Facebook has intently changed they way they want users to interact on their platform. Originally Facebook was developed as a peer-to-peer social sharing medium. Businesses rapidly responded to realize the eye of the consumer was staring into free advertising space. Accounts were quickly opened and Facebook… Read More »