PPC or Pay-Per-Click advertising is the most well known form of advertising. With PPC, you are able to have your ads displayed at the top and the sides of search engine pages such as Google, Bing, and Yahoo. However, managing PPC campaigns can be complex and end up costing a lot of money if you are not familiar with how it works. Smart Innovations has the experience and know how to run a successful PPC campaign for your business.
When you run a business there are various ways to advertise, especially when it comes to internet advertising. Knowing how, when, and where to advertise on the internet is extremely important to the success of your digital advertising campaigns. Otherwise, you may as well be throwing money away. Below are a few examples of various forms of internet advertising. Give us a call to get started on your campaign today.
Types of Advertising
Social media is probably one of the cheapest forms of advertising. You can advertise on Facebook, Twitter, Instagram, Pinterest and other social networks. This form of advertising can be done free or you can purchase ads from the networks and have them assist you with your advertising efforts.
Email marketing is another free method of advertising. However, for email marketing to be successful you have to build up an email list of individuals who are interested in your business. This is going to take some time and effort on your part; however, once you have a nice size list you will generate sales from it.
Banner advertising allows you to advertise your business’s banner on other websites. This method can become expensive if you want to advertise on websites, which receive thousands of visitors each day. The only downside to this method is you also have to spend a lot of time to see which websites have traffic that will convert.
Affiliate marketing can be a good way to advertise your business. With affiliate marketing, you would pay individuals a percentage of your sales only when they generate a sale for your business. This method allows you to pay only when you are paid. However, if you do not have a team of experienced affiliate marketers this form of advertising is not going to work well in your favor but at least you have not lost any money by trying it either.