Web Developer vs. Web Designer

Web developers and web designers often get morphed into one job category and people do not understand the difference. The two jobs are best described by using the “left brain/right brain” description. Left-brain workers are thought of as web developers because the skills they showcase are logic, mathematics, science skills, lists and language. Web designers, on the other hand, are called right-brain workers because they have spatial awareness, creativity, dimension, and imagination.

In terms of income, web developer’s median salary is around $85,430 with about 1,330,000 jobs available; web designers median income is about $47,830 with about 200,500 jobs available. The difference in money is developers have to be fluent in different languages of code to keep a website functioning. A designer can make a site look wonderful, but if it is not functioning or loading correctly- companies will switch to another site quickly. However, web designers have to be so creative and put so much work into sites that a pay raise is much more likely than it is for developers.

At the end of the day, web developers and web designers are two different jobs working towards one goal- create a website (or app) that lures people to use it.

Do I need someone to monitor my online presence?

If you are a business, it is very important that you are aware of your online presence. Some businesses monitor their online presence in house while others find it is beneficial to hire a company to do it for them. Today, we are discussing why you need someone to monitor your online presence.

Companies Have Access to Reputation Monitoring Tools

When you want to start monitoring the reputation of your business, hiring a company to do so saves you money. Without a company, you have to kick out money monthly for reputation monitoring tools and you have to spend the time learning how to utilize each tool. A company can handle all of this for you, usually for less than what you would pay purchasing all of the reputation monitoring tools yourself.

Companies are Experts

As a business owner, you specialize in your specific product or service. Learning how to monitor your online presence is going to take a lot of time for you to become an expert. When you hire someone to do it for you that allows you to spend time focusing on the aspects of the business that you are an expert in. You can be confident knowing that everything is implemented correctly and your online presence will always be reflected positively.

Closing Thoughts

Having an online presence is important. However, you have to have a positive influence to be credible online. With the assistance of a reputation monitoring business, you can achieve a positive online presence, which results in you getting new customers and more sales.

Should I Advertise on the Internet?

Should I advertise on the internet?

If you are a business, you should definitely be advertising on the internet because it allows you a world of opportunities to expand your business and meet your goals. Today, we are discussing the benefits that come along with internet advertising.

Everyone Accesses the Internet

Not only is advertising on the internet affordable but everyone accesses it. Where else can you advertise for free or for less than $50 per day and gain views from thousands of users if not more? It is really a no brainer, that during an age where everyone is using the internet for everything, that your business should be using it.
While it is true, that to get the maximum potential from internet advertising you do have to know keywords and your target audience hangouts. However, once you have the initial ad put together it can be used across a variety of sites.

You Can Be as Flexible as You Like

Unlike traditional advertising methods, the internet allows you to be flexible. If you see that one ad is not working, you can take it down, change it, or get your remaining funds back. Once you put flyers up, a television commercial, or an ad in the newspaper you are stuck with it until the campaign is over. With the internet, you can easily track your ROI and if it is not what you desire you can nip it in the bud immediately and try a different route.

Bottom Line

Overall, if your business is not advertising on the internet, you need to get started ASAP. Even if you are a local business, internet advertising can put you in front of your competitors and help your business become more successful than you ever could have possibly imagined.

Types of Internet Advertising

Types of internet advertising

There are numerous types of internet advertising strategies. All of them provide different results, which is why it is important for you to understand the various types of internet advertising methods to receive the best results on your marketing campaigns. Therefore, today we will be discussing different methods so you can see which type would be ideal for you.

Affiliate Marketing

Affiliate marketing is one of the most cost effective types of internet advertising. With affiliate marketing, you sign on a team of affiliates who promote your product and service and only pay them a percentage of the amount of the sale that they secure. You only have to worry about providing them with graphics and text links to use, which contain a tracking feature that is unique to each individual affiliate. If their promotional efforts do not result in sales, you have not loss any money since you only pay them for the sales they secure.

Social Network Advertising

Advertising on social networks can be free. However, if you want to see what type of results the networks can provide by utilizing their paid promotional services it can be beneficial. Pinterest, Twitter, Facebook and Instagram all allow businesses and individuals to purchase paid advertising packages, which they claim will bring in more users who are interested in your services.

Bottom Line

These are two of the low costs ways that you can perform internet advertising. However, other internet advertising strategies include, but are not limited to, Search Engine Marketing (SEM) and Display Advertising.
Overall, it is recommended that you try out a few different forms of internet advertising and see which methods bring you the best results.

Do I need a website designer or developer?

Many people assume that a website designer and website developer is the same profession. The truth is they are not and today we will help you understand whether you need a designer or developer for your websites needs.

Website Designers Design

When you need someone to make your site appealing to customers, you need a website designer. They are the specialist of making a site that draws in customers who make sales. They know everything that needs to be done to turn your site into a selling machine. Designers even know how to make your website user friendly regardless of the device they use to access it.

Website Developers Develop

Website designers are who you call when you have some back end work that needs to be completed. They know how your site works and how it is going to work for your customers. They will understand scripts such as PHP and coding. They know what needs to be done to make sure your website is up and running efficiently.

Those Who Wear Both Titles

Sometimes you will run across individuals who refer to themselves as a website designer and developer. While it is true that website designers no the basics of HTML and JavaScript it does not mean that they will be good in both departments. Keep in mind all web developers know things about designing websites yet their main skill set is developing. Therefore, it is important that you know exactly what type of person you need before making any hiring decisions.

What Influences People?

Simple Office Hacks

Looking for some cool, fun hacks to make life easier at the office. Check out this video from buzzfeed.

Can using Facebook help my business?

Facebook has grown tremendously over the years. It is no longer a site that college students use to stay in touch with their peers. Now many businesses are able to utilizing this social media site for business related purposes. When using Facebook for business it can benefit you and today we will cover a few reasons why.

Fan Pages Keep Customers Updated & Allow You to Provide Quick Customer Service

When considering using Facebook for business, many businesses automatically think of making a fan page for their business. Despite the fact that fan pages can benefit your business greatly, you also have to keep in mind that they take some time to get up and running, which means the results can be delayed. However, once you have built up your Facebook likes on your page naturally, you will see your sales increasing and depending on the type of page you have set up customers may have rated you high. Fan Pages are also a great way for you to provide your customers with quick customer service too.

Facebook Ads Increase Sales

Many businesses have had great success with Facebook ads when they are trying to reach a larger customer base. Facebook ads allow you to use Facebook for business by customizing your ad to the audience that will most likely be interested in your business. When doing this it is suggested that you hire an individual or business that has experience running successful Facebook ads. If you attempt to do the ads by yourself, more than likely you will spend a ton of money trying to get the ad just right before you start seeing any profits from it.

If you are looking for assistance with using Facebook for your business, reach out to the experts at Smart Innovations for their guidance.

The Business of Perseverance

Perseverance is a powerful tool for achieving success. No matter how big or small your goals are they all have their challenges, and without the will to persevere these challenges will never be overcome. Angela Duckworth is an American psychologist who examines the nature of perseverance, or “grit” as shes calls it, in her 2013 TED talk video.

 

What is SEO or Search Engine Optimization?

In this day and age your business needs an online presence… your clients probably expect it too. That’s where Search Engine Optimization, or SEO comes in. SEO is the method of using techniques and tactics to gain high-ranking placement in search engines in order to increase the amount of visitors to your site. The majority of internet users only click on the top few results, so where a site ranks in a search is essential for directing more traffic toward your website.

Here at Smart Innovations we take pride in putting our clients a the top of the Search engines. If you have invested thousands of dollars in a new site, but no one can find it, then what’s the point?  We are here to give you a place amongst the search engines and direct potential customers to your site.